Probably the last entry into the onvert competition - with the closing date just over a week away - takes advantage of two features:
- AR can highlight and modify elements of the real-world.
- Reading the QR code with any app other than the onvert viewer still directs you to the right page.
Of course the code wouldn't stay secret for long, and it would probably be on those discount code sites a couple of minutes after the flyers went out; but that's not really the point. The aim is just to build some engagement with the brand.
The view for non-onverts:
The view in onvert viewer:
You can cheat and view it all in a browser here: http://onvert.com/9z9qr7s804/
- The original onvert covered most of the text with a black square to hide it. This looked a mess when viewed through the camera because of differences of shade. Blending an augment with real-world background is near-impossible due to real-world lighting variations.
- I'd urge onvert to relax their policy on logo colouring. The wording is already quite casual (http://onvert.com/legal/trademarks/), but with most companies enforcement is fairly strict. I could have gone with the allowed monochrome option and chosen my own accent colour in this case; and that might be the option that a lot of designers go with. If you're promoting a graphic to be added to other people's designs, then enforcing a colour scheme poses challenges. They might allow people to set their own colour for the "on" instead - the shape of the onvert is quite recognisible on its own.